PureSight Privacy Policy


Introduced: August 2024


  1. INTRODUCTION


LOGIC FUSION LLC, a company registered and acting under the laws of Florida, having its registered office at 4713 Southern Breeze Dr, Naples, FL, US 34114 (“Logic Fusion”, “Company”, ”we”, “us”, or “our”), takes your privacy seriously. This Privacy Policy (the “Policy”) explains our data protection commitment and practices and describes the types of information we may process when you use our services accessible at https://puresight.org/ and corresponding subdomains/landing pages (the “Web Platform”).


When we refer to personal data (or personal information), we mean any information of any kind relating to a natural person who can be identified, directly or indirectly, in particular by reference to such data or to an identification number (“Personal Data”).


Our Privacy Policy applies to all users and others who access the Web Platform (”Users”) and/or persons whose Personal Data we may process as a result of our business activities. We also refer to such persons by “you” in the text. The reference to the services available on the Web Platform is the “Services”.


For the purposes of General Data Protection Regulation (EU) 2016/679 and applicable national legislation implementing the GDPR and, if applicable, the UK Data Protection Act 2018 and the UK GDPR (hereinafter collectively the “GDPR”), we are the data controller, unless otherwise stated. We compiled this Privacy Policy and adjusted our processes towards Personal Data in compliance with GDPR as the highest standard for the protection of our Users` data rights.


PLEASE READ THE FOLLOWING PRIVACY POLICY FOR INFORMATION REGARDING THE WAYS YOUR PERSONAL DATA MAY BE PROCESSED CAREFULLY.



  1. SCOPE


This Privacy Policy applies to Personal Data obtained through our Web Platform or when you otherwise interact with us.


The Web Platform may contain links to other websites not under our control. We are not responsible for other websites' information practices or content. You should always review the policies of third-party products and services to make sure you are comfortable with how they collect and use your information.



  1. INFORMATION WE PROCESS


Your privacy is our high priority, so we prefer, to the maximum possible extent, using instruments that disable the collection of clearly identifiable information and provide us with information in aggregated, encrypted, anonymized, and/or pseudonymized (non-identifiable) form. However, we understand that some categories of such information we use may be deemed Personal Data, in particular, for the purposes of GDPR. With regard to such Personal Data, the rules set out in this Privacy Policy are always strictly followed.


    1. Information that you submit

You may provide personal information directly when you use our Web Platform. This information is necessary to adequately perform the contract between you and us. Without such information, it is impossible to provide the complete functionality of the Web Platform and perform the requested services. Depending on the Web Platform's functionality, the following information can be processed:


General Information. To receive Services, you may need to share the following information:

Contact Information. You may share it when you purchase the Services or contact us via email:


To provide you with the Services, the Web Platform technically accesses your camera to make a scan of your palm. We cannot collect, store, or use the data contained in your camera roll. We may save the photo you made for scanning and receiving the Services in our database as needed to provide you with the requested Services only.


The account on the Web Platform is automatically created when you share your email and complete the payment process for a subscription. You may delete your account in the account settings on the Web Platform. If you choose to delete your account, your Personal Data will be removed from our storage, but some categories of your personal information may be stored for a longer period, as prescribed by this Policy and/or applicable laws (this may include, without limitation, storage of your consent log).


Information you submit via web landing pages. If you access our landing pages on our website, we may ask you to indicate some Personal Data on these pages necessary to proceed with your request to get our services. For example, you may need to indicate your age, gender, interests, etc. Please note that information about your date of birth and gender is transmitted to our service providers or databases, but stored separately from your email, so we cannot match this information with your personality. Still, we protect it as other categories of Personal Data.


Other data you may submit to us. Also, we may collect other data that you submit to us as you participate in any interactive features of our Services, participate in a survey, contest, promotion, sweepstakes, activity, or event, apply for a job, request customer support, communicate with us via third party social media sites or otherwise communicate with us.


Other persons` Personal Data. If you are providing information (including Personal Data) about someone else, you must have the authority to act for them and to consent to the collection and use of their Personal Data as described in this Privacy Policy.


    1. Information collected automatically


Information from the Web Platform. When you use the Web Platform, information about your device and user behavior may be collected and processed automatically. This information is generally non-personal, i.e. it does not, on its own, permit direct association with any specific individual. However, a set of this information may allow us to identify you as a separate user of our Services, therefore we treat such information as Personal Data and protect it as prescribed by law. We process Personal Data based on the contract between you and us or our legitimate interest in improving our Web Platform and giving our users the best experience. If we do not access such data, we may not be able to provide you with all the Web Platform`s features. To process your Personal Data for our marketing purposes, we rely either on legitimate interest or your consent basis, as the case may be.


Device Details. When you use a mobile device to access our Web Platform, some details about your device are reported subject to your privacy choices as provided by your device functionality. For example, device identifiers and other metadata. Device identifiers are small data files or similar data structures stored on or associated with your mobile device, uniquely identifying your mobile device (but not your personality). Device identifier enables generalized reporting and analytics. In this regard, the following information may be collected and processed:


Payment Information. Our payment service providers (Stripe and PayPal) responsible for billing, processing, and charging for web subscriptions, handle your Personal Data and keep it safe and secure. We cannot access or use your credit or debit card information.


Information collected through the Web Platform. When you access and use our Web Platform, we may, once we obtain your consent or under another legitimate basis, automatically process the following data:


    1.  Information received from third parties


We may also obtain information from third parties, such as:



  1. THE LEGAL BASES AND PURPOSES OF PROCESSING YOUR PERSONAL DATA


Without first notifying you, we will not collect or use your Personal Data. We will handle your Personal Data using one or more of the following legal bases, depending on which features of our Services you use:


  1. Contract. We use your Personal Data to fulfill our contractual obligations and provide the Services to you.

  2. Consent. For example, when you purchase a subscription, we may ask you to permit us to process your Personal Data.

  3. Legitimate interest. We may process your Personal Data in relation to our interests in providing the Services to you, our legitimate commercial interests, our interest in protecting the security and integrity of the Services, and wider societal benefits, as allowed under the law.

  4. Legal obligations. We may be obligated to process some of your Personal Data to comply with applicable laws and regulations.


We may use your Personal Data for the following purposes and under the applicable legal basis:


Purpose of processing

To make our service available


Legal basis for processing

Contract

Example

We use Personal Data you submitted to us and some technical identifiers to provide you with all requested Services


Purpose of processing

To communicate with you and send you system and transactional messages

Legal basis for processing

Contract, legitimate interest

Example

We use your contact and technical information to send you billing information. We also use your contact information to respond to you when you contact us, to provide you with user support, and to respond to your comments, questions, and requests related to your use or intention to use our Web Platform.


Purpose of processing

To improve, test, and monitor the effectiveness of our Web Platform

Legal basis for processing

Consent, legitimate interest

Example

We use information that is processed automatically to understand user behavior and trends better, detect potential outages and technical issues, operate, protect, improve, and optimize our Web Platform. We also use some automatically collected data for content performance and features testing (A/B testing).


Purpose of processing

To send promotional communications

Legal basis for processing

Consent, legitimate interest

Example

We use the contact information you provided to us to inform you about services, features, surveys, newsletters, offers, promotions, contests, and events and send updates about our Web Platform, provide other news or information about our selected partners and us that may be interesting to you, including by email, push notification or otherwise, as permitted by law. In cases when we cannot refer to the legitimate interest basis according to applicable law, we will send you marketing communications only after you give us explicit consent to do so.


Purpose of processing

To promote and market our Web Platform

Legal basis for processing

Consent

Example

We use information (including Personal Data) processed automatically, and/or obtained from (or by) our marketing service providers or partners, to build our marketing strategy and advertise our Services. The information we use and share for this purpose generally does not include personally identifiable information.


Purpose of processing

For internal business purposes

Legal basis for processing

Consent, legitimate interest

Example

We use the information you submitted to us, information collected automatically, and information we obtained from third parties for data analysis, audits, conducting research, analysis, studies or surveys, and identifying usage trends solely for internal business purposes. If the results of such activities contain your Personal Data, we will anonymize or aggregate it before disclosing them.


Purpose of processing

To keep basic data to identify you and prevent further unwanted processing

Legal basis for processing

Legitimate interest

Example

If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfill your request


Purpose of processing

To comply with legal obligations and legal processes and respond to requests from public and government authorities, including public and government authorities outside your country of residence

Legal basis for processing

Legal obligation

Example

We may share your Personal Data to comply with our legal obligations when we are lawfully requested to do so


Purpose of processing

To enforce the Terms of Use, protect our operations, protect our rights, privacy, the safety of property, and/or that of you or others, and allow us to pursue available remedies or limit the damages that we may sustain

Legal basis for processing

Legitimate interest

Example

We may process your Personal Data according to our legitimate interest when we need to provide security and safety of data, protect our rights and fulfill our obligations before other people and entities


If we need to process your information for a specific purpose not clearly outlined in this Policy and not concerning our ability to provide you with all requested Services and features of the Web Platform, or a justified legitimate interest, we will ask you for consent while amending the list of purposes above.



  1. SHARING OF YOUR INFORMATION


General principles and prohibitions. We will only share your information with our service providers as this Privacy Policy describes. Without your permission, we do not share Personal Data with third parties for their marketing purposes (including direct marketing). We do not share the scans of your palm with third parties for marketing and other purposes not related to providing you access to our Services. We will not rent or sell your Personal Data to any third parties.


Personnel. We share your Personal Data only with our employees and contractors, agents, and auditors who need to know or otherwise access Personal Data according to their scope of professional responsibilities and who are bound in writing by confidentiality and other obligations sufficient to protect Personal Data under this Privacy Policy.


Protection measures. While integrating external services, we choose service providers that can assure they apply all necessary technical and organizational measures to protect users` personal data. However, we cannot guarantee the security of any information transmitted from us to any such processor due to technical accidents that may arise out of our reasonable control. Provided that we followed all demands of applicable personal data protection legislation, we are not responsible for any accidental loss or unauthorized access to your Personal Data through the fault of third parties.


    1. Disclosures made by you

Certain features of our Services allow you to make some of your measurements public, in which case it will become readily accessible to anyone. We urge you to consider the sensitivity of any data you share at your discretion.


    1. Service providers and subcontractors


Processing to make the Web Platform run


We occasionally engage outside businesses to process your Personal Data on our behalf. They are the “processors” of your Personal Data. Processors assist us in managing the Services, facilitate our communication with you, and carry out other related tasks. To complete these objectives, they may process specific Personal Data on our behalf, acting under our instructions and subject to demands of applicable data protection laws. To the degree applicable legislation requires, we will execute data processing agreements with our processors and maintain responsibility for their actions.


We may engage the following third-party service providers to provide us with the necessary infrastructure for the delivery and improvement of our services:


Processor`s name and location

Amazon Web Services EMEA SARL; EU, USA

Services

Cloud storage and integration services

Privacy statement and Data Processing Addendum

Privacy Statement

Data Processing Addendum

Personal data collected/shared

All Personal Data that you submit to us and all data contained in the Web Platform

Purpose of sharing

Storage of all Personal Data when you use the Web Platform


Processor`s name and location

Firebase (Google LLC); EU, USA

Services

Hosting, storage, and technical management services

Privacy statement and Data Processing Addendum

Privacy Policy

Cloud Data Processing Addendum

Firebase Data Processing and Security Terms

Personal data collected/shared

All Personal Data

Purpose of sharing

Storage of all Personal Data when you use the Web Platform, cloud computing to perform the Web Platform`s functionality


Processor`s name and location

SendGrid (SendGrid, Inc.), USA

Services

Email notifications

Privacy statement and Data Processing Addendum

Privacy Policy

Data Processing Addendum

Personal data collected/shared

Email address

Purpose of sharing

To communicate with you regarding your purchase of our Services, send you our newsletters, surveys, and other related notifications


Processor`s name and location

Amplitude, Inc., USA

Services

Analytical tools

Privacy statement and Data Processing Addendum

Privacy Notice

Data Processing Addendum

Personal data collected/shared

Web Platform usage data (e.g., device identifiers, operating system, and IP addresses)

Purpose of sharing

To understand how you use the Web Platform and the Services, engage with particular features and what you like or dislike the most to engineer product experiences


Processor`s name and location

Google Analytics, Google Search Console (Google Inc, USA)

Services

Analytical tools

Privacy statement and Data Processing Addendum

Google Analytics Privacy

Google Ads Data Processing Terms

Google Controller-Controller Data Protection Terms

Personal data collected/shared

Google Analytics collects first-party cookies, data related to the device/browser, IP address (when collecting data, Google Analytics 4 does not log or store IP addresses), on-site/app activities and advertising cookies. Cookies on the Web Platform are collected upon your separate consent for the use of cookies on your device.

Through Google Search Console we access data about our Web Platform traffic. This data include type and settings of your browser, unique identifiers.

Purpose of sharing

To measure and report statistics about user interactions on the Web Platform and in the Web Platform for further improvement of our Services


Processor`s name and location

Stripe (Stripe, Inc.), USA

Services

Payments

Privacy statement and Data Processing Addendum

Privacy Policy

Data Processing Agreement

Personal data collected/shared

Payment Account Details, bank account details, billing/shipping address, name, date/time/amount of transaction, device ID, email address, IP address/location, order ID, payment card details, tax ID/status, unique customer identifier, identity information including government issued documents (e.g., national IDs, driver’s licenses and passports) Note that Stripe does not share your payment and banking information with us; we receive only events and identifiers data about you and your purchases via Stripe payment services.

Purpose of sharing

To collect and process payments for certain web Services. Note that we do not access your banking information or payment requisites when you purchase subscriptions on the web


Processor`s name and location

PayPal, Inc. and its affiliated companies

Services

Payments

Privacy statement and Data Processing Addendum

Privacy Statement

Data Protection Addendum

Personal data collected/shared

Name, amount to be charged, date/time, bank account details, payment card details, CVC code, postcode, country code, address, email address, fax, phone, website, expiry data, shipping details, tax status, unique customer identifier, IP Address, location, and any other data received by PayPal. Note that PayPal does not share your payment and banking information with us; we only receive events and identifiers data about you and your purchases via payment services.

Purpose of sharing

To collect and process payments for certain web Services. Note that we do not access your banking information or payment requisites when you purchase subscriptions on the web



We also engage Artificial Intelligence (AI) service providers to enable the Web Platform`s analyzing and information functionality. These service providers may be used as a generative AI tool enabling functionality for processing your input and therefore they may get access to the content of your input. We encourage you to review your input carefully to exclude the sharing of Personal Data by accident. We do not intentionally disclose your Personal Data to such service providers, however, some technical data may be shared only as it is necessary for the service to properly function.



Processing for marketing and marketing analytics purposes


With your consent, we may share some of your Personal Data with our marketing and promotional service providers. We do this to market our Web Platform and Services, to help new users find out about us, and to develop our business by increasing awareness about the Services.


These are processors we engage for the above purpose:


Processor`s name and location

Facebook (Meta), USA

Services

Analytics / ad management services

Privacy statement and Data Processing Addendum

Privacy Policy

Data Processing Addendum

Personal data collected/shared

Technical identifiers and raw data, namely, event status,b v event revenue, and currency, event source, campaign ID, site ID, region, country, state, city, IP address, Customer User ID, Advertising ID, IDFA, IDFV; data about your device, namely, device category, platform, OS version, Web Platform version, and ID.

Purpose of sharing

To promote our Services and obtain marketing analytics data


Processor`s name and location

Google Ads service, (Google Inc.)

Services

Analytics / ad management services

Privacy statement and Data Processing Addendum

Google Privacy & Terms

Google Ads Data Processing Terms

Personal data collected/shared

Secure Signals; Names, email addresses, phone numbers, addresses, client identifiers, online identifiers, including internet protocol addresses; partner-provided identifiers; cookie identifiers, device identifiers;

Purpose of sharing

To promote our services and place ads on Google


These lists may be amended or modified from time to time according to our business needs, on our sole discretion and without giving notice to you, but provided that such extension in sharing of your Personal Data do not require your consent as legal basis for processing. If so, we will ask you for consent while informing you of modifications for further processing.


Our Web Platform does not track your precise location data.


    1. Business transfers, legal requirements, and protection of our rights

We may disclose your personal information if it is needed for objective reasons, due to the public interest, or in other unforeseen circumstances:


Depending on the circumstances, we may rely on legitimate interest or legal obligation as a legal basis for the above processing activities. 


    1. Aggregated or anonymized data

We may share aggregated or anonymized information that does not directly identify you with other third parties, not mentioned above, such as our partners and research entities, for statistical, analytic, and scientific purposes. Anonymization and further use of anonymized information are done under our legitimate interest and aimed at contributing scientific value in our activities to increase awareness about heart health and general well-being across society worldwide.



  1. YOUR PRIVACY RIGHTS


We are committed to giving you extensive privacy rights in relation to your Personal Data, regardless of the nation or region you are from. This includes all individuals in the EEA, the UK and/or Switzerland.


Please refer to Section 4 of this Policy to discover legal bases and specific purposes for processing of your Personal Data.


Your rights under the GDPR:


Your rights under California Consumer Privacy Act of 2018 (CCPA):



Your rights under Virginia Consumer Data Privacy Act (VCDPA):



Notice for Nevada residents:


If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A.


How to exercise your rights:


You may contact us at privacy@logicfusion.net to exercise your rights. Please be as accurate as possible in defining the subject line and filling the body of your request email; otherwise, we may not be able to respond to it properly. Logic Fusion LLC will be responsible for responding to your requests, including under the GDPR and the local states data protection laws. Please bear in mind that we ensure the above-mentioned rights only with respect to the information that we physically access and store or if we have a technical opportunity to ensure your rights.


  1. INTERNATIONAL TRANSFERS OF PERSONAL DATA


We work in the cross-border area and provide our Web Platform and Services to our users around the world.


We and third-party organizations that provide data processing technologies for the Services or our third-party advertising partners may transfer the processed information across borders and from your country or jurisdiction to other countries or jurisdictions worldwide.


If you are located in the European Union or other regions with laws governing data processing that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as in your jurisdiction. This means that your personal information can be transferred to a third country, a territory, or one or more specified sectors within that third country or to an international organization where data protection and confidentiality regulations may not provide the same level of personal data protection as your country does.


We try to ensure that the recipient of any personal data provides proper protection of the personal data received, in accordance with the current legislation on protecting such information. By agreeing with this Policy, you agree that we may transfer your personal data to any third country, a territory, or one or more specified sectors within that third country or to the international organization.


For the purposes of data processing, we recourse to the third-party services or the hosting organizations. We take your privacy seriously and, therefore, encrypt your personal data - if possible - before sending it to our service providers. Please note that we cooperate only with those service providers that have passed our security and reliability check. If applicable, we are party to data transfer agreements/data processing addendums or equivalent legal instruments with each of our service providers, and we will (i) keep each document up to date with current law and (ii) only engage in personally identifiable information transfers from safeguards area to outside safeguards area in accordance with such an agreement or an alternative means of transfer in compliance with data protection legislation. Where we transfer your Personal Data as described above, we will take steps to ensure that your Personal Data receive adequate security protection where it is processed, and your rights continue to be protected pursuant to the applicable data protection law, including through the use of Standard Contractual Clauses approved by the European Commission.



  1. RETENTION


We generally retain your personal information for as long as is necessary for performing the functional service of the Web Platform and to comply with our legal obligations. If you no longer want us to use your Personal Data that we physically access and store, you can request that we erase your personal information and close your account.



  1. SECURITY


The security of your personal information is highly important to us. Services we use to maintain the Web Platform follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.


We take reasonable and appropriate measures to protect Personal Data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.


We implement appropriate technical and organizational measures, which are designed to implement data-protection principles, such as data minimization, in an effective manner and to integrate the necessary safeguards into the processing. We seek your Personal Data to be encrypted with proper and strong encryption algorithms, including hashing where possible.


Unfortunately, no method of transmission over the Internet or method of electronic storage is 100% secure. We do our best to protect your personal data, but we cannot guarantee its absolute security. In the event that your personal information is compromised as a breach of security, we will promptly notify you in compliance with applicable law. We will also take specific steps to address the breach as necessary in the given situation. These steps may include logging you out of all devices, resetting a password (sending you a temporary password to use), and carrying out other activities and actions that are deemed to be reasonably necessary.


If you suspect or become aware of any security incident within the Services, please let us know at privacy@logicfusion.net.



  1. CHILDREN'S PRIVACY


General limitation. The Services are not intended for children and we do not knowingly collect or solicit any personal information from children under 12. If we learn that we have collected personal information from a child under age 12 without verification of parental consent, we will erase that information as quickly as possible. If you believe that we might have any information from or about a child under 12, please contact us at privacy@logicfusion.net.


Limitations for users from the European Economic Area and the United Kingdom. The use of the Services by residents of EEA or the UK younger than 16 years old is prohibited. If you know that a person under 16 is using the Services, please contact us at privacy@logicfusion.net and we will take measures to delete such information and/or delete the child’s account.



  1. CHANGES TO THE PRIVACY POLICY


This Privacy Policy is updated regularly.


Whenever we change this Privacy Policy, we will post those changes to this Privacy Policy and other places that we consider appropriate. Additional forms of notice of modifications or updates as appropriate under the circumstances may be provided to you.



  1. HOW TO CONTACT US


If you have any questions about this Privacy Policy, please feel free to contact us via email at privacy@logicfusion.net.